WhatsTheMinimum stands for luxury, quality, comfort, highlife and status.
Hence the name WhatsTheMinimum, which should remind you of what the minimum is that you have to do to achieve what you want.
The brand is establishing itself in Europe, the center of the designer and fashion scene, in order to grow up through targeted limitation
By the highest designer quality and unique works WhatsTheMinimum launches the first collection - First $tep. Shortly thereafter, more collections are published the man and woman dress up in all respects design.